Why should FOH staff suggest pairings or specials?

FOH staff suggesting pairings or specials primarily enhances the dining experience by helping customers make informed choices, which leads to increased satisfaction. When staff members highlight specific pairings—such as recommending a wine that complements a certain dish—they not only guide customers through the menu but also enhance the flavors and enjoyment of the meal. This personalized attention can improve the overall dining experience, making customers feel valued and catered to.

Moreover, these recommendations can introduce customers to items they might not have considered otherwise, encouraging them to try new flavors or dining options. This approach can also foster a connection between the customer and the restaurant, enhancing loyalty and leading to increased repeat business. Consequently, this practice is beneficial not only for enhancing customer experiences but also for the restaurant's success in terms of customer satisfaction and potential sales growth.